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NBCLA Youtube Management 

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I took over the NBCLA Youtube Account in August 2019. Subscribers jumped from 5k subscribers to 87k subscribers when I managed the account. I implemented creative Youtube playlists, changed Youtube strategy and developed an understanding of Youtube's everchanging algorithm to achieve this result. I also started using the NBC archive system to create fresh accounts of prolific Los Angeles. 
While running the account, subscribers and revenue more than doubled, watch time tripled and ad revenue went up by 93%. I further expanded our video library through playlists and premieres.  I have an understanding of what makes intriguing videos, what is great storytelling and what will work with a Youtube audience.

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